Showing Agent Certification Process

To become a Certified Showing Agent, agents must complete the following requirements:

Program Eligibility

Enrolled in the Productivity Coaching Program and have completed at least one 1-on-1 coaching session with their coach
Completed all initial required MLS classes
Subscribed to the electronic key service to access keyboxes

Have printed business cards (temporary cards provided by the office do not qualify)
Have a business email address separate from their personal email
Have a professional business email signature

Able to access MLS listings from their phone to verify a listing's status before a showing. Agents are trained to confirm the listing hasn't changed to Pending before showing a property.

Home Previewing: Completed training and previewed a minimum of 10 homes
Showing Agent Best Practices: Covers general showing procedures, maintaining a professional image, and appropriate communication with buyers — including not offering opinions or advice on property condition, location, or offer strategy. Also covers protecting the relationship between the buyer and their agent, and how to provide buyer feedback to their agent.
Advanced Showing Strategies: Covers soliciting feedback from the buyer throughout the showing, handling negative feedback (including how to identify a true deal-breaker versus something a buyer may compromise on), and techniques for increasing the odds of getting a firm decision from the buyer after viewing a property.

Download the Showing Feedback email template from the coaching website. Agents are expected to provide feedback to the buyer's agent immediately after a showing, using whichever method the buyer's agent requests (email, text, or phone call). The email template makes it easy to send feedback when email is the requested method.

Complete the Showing Agent Certification application and pass a test covering all of the above training